Stephen Phanco

INNOVATIVE MARKETING LEADER | DRIVING GROWTH

ABOUT ME

I believe in the power of new ideas. In a world full of clutter, my expertise lies in uncovering the natural and authentic aspects that truly resonate. As a innovative leader, I have successfully contributed to the growth and differentiation of numerous recognized and respected B2B and CPG brands worldwide.

My passion lies in solving brand puzzles by identifying captivating elements that cut through the noise and appeal to buyers who resonate with those brands. At its core, marketing requires exceptional listening and observation skills, as well as a keen understanding of the people and culture around us.

My father once advised me to have "eyes to see and ears to hear," emphasizing the importance of not becoming enamored with my own ideas while overlooking the reality around me. To excel in marketing, one must remain open, adaptable, and fully engaged.

If you share my enthusiasm for innovation and new ideas in marketing, please do not hesitate to email me. I look forward to our collaboration.

More About Me

PROFESSIONAL EXPERIENCE

2022 - Present

HYDROGEN HEALTH, LLC

Virtual Primary Care Healthcare Company

Head of Growth Marketing

Hydrogen Health brought me on board to drive growth in the B2B employer business segment, broker/consultant relationships, and health plans. My mission was to dive deep into market analyses and craft innovative communication campaigns while working hand-in-hand with sales teams to roll out a cutting-edge marketing automation platform and CRM - HubSpot.

I designed omni-channel communication campaigns that harnessed the power of data, national and regional events, webinars, social media, and digital advertising. As the creative force behind a muti-million-dollar national advertising plan and budget, I took the lead in pushing our brand to new heights.

The results? An effective set of market activation campaigns that opened the door to new B2B prospects and unlocked $12 million in fresh sales pipeline opportunities.

2021 - 2022

ACCOLADE, INC.

Personalized Healthcare Company

Sr. Manager, Channel Marketing

Accolade brought me on board to tap into the potential of cross-selling and upselling opportunities within our existing B2B business segments and channels. I immersed myself in market analysis and designed communication campaigns, collaborating closely with sales and customer success teams to bring Salesforce CRM and Pardot together in as powerful marketing automation platform.

I crafted nurturing omni-channel communications for health plans and employer markets, making the most of data, national and regional events, webinars, social media, and digital advertising to create truly engaging experiences.

And the results speak for themselves. An impressive 25% sales growth year over year, even outpacing our sales plan in the midst of the challenging Covid-19 pandemic business environment.

SKILLS

Industry Experience:

TESTIMONIALS & RECOMMENDATIONS

"Stephen Phanco can best be described as world-class. His knowledge and expertise in the fields of brand development, marketing, and sales, as well as his strong management capability, make him a tremendous asset to anyone's team. I have had the pleasure to work with Stephen on many occasions, and he never ceased to amaze me. His natural business sense, vision, energy, and attitude bring success to any project or task. I can truly say he made an impact on me both professionally and personally as well as others who surrounded him. With that, I give the highest of recommendations for Stephen."

Terry Rose - Business Director at Bulwark Protection

CONTACT INFORMATION

Phone

(651) 263-4803

stephen@stephenphanco.com

Website

www.stephenphanco.com

linkedin.com/in/stephenphanco/